Understanding the territory is one of the most important prerequisites in strategic decision-
making. Developing a successful business strategy involves having a comprehensive
understanding of the business, its market and its customers. Industry analysis – the present
state and future prospects
• Target market analysis
• Competition analysis
• Competitive landscape – customers, competitors, suppliers
• Selecting a new business model for market entry
• Analysis of market entry options, such as Greenfield projects, acquisitions, joint
ventures or partnerships with Turkish players
• Company establishment with solution providers
• Interim Directorship and Local Representative Services
